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Divided into four sections, entrepreneurship and small business management in the hospitality industry takes an intuitive stepbystep progression through each stage of the entrepreneurial process. Business management enterprise and innovation, bsc hons. Innovation to create radically successful businesses hardcover by. Since then, hes written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were. Pick up this classic management book to find out how.
Student activity workbook, teachers annotated edition. The venture creation process is the first book to be based upon a cognitive framework of entrepreneurship. Download entrepreneurship and small business management pdf ebook. While at first glance the book may not sound like a feel good book that gets you fired up to go start a business, it is inspirational. Starting with the broader socioeconomic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range.
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